For over a century, Dale Carnegie has been improving individual and business performance around the world. While our training techniques continue to evolve, our core principles remain true to a single vision: real transformation begins within.

We all know that changing a habit or behavior creates a performance change. What makes us different is coaching at the emotional level to make the performance change sustainable. Through a WOW delivery (WOW: a transformational experience that makes people feel inspired to take action) our training positively impacts people’s emotions and encourages them to become more intentional about changing their behaviour, leading to drastic performance improvement and transformation.

We can give a lecture and create a sense of obligation for people to change their behavior, but the change will only be temporary and will not last. Dale Carnegie's trainers do not ask participants to simply change their actions, but rather use enthusiastic and professional teaching methods to stimulate their emotions to continuously change their thinking and behavior.